MUSKAAN ANAND
Summary
Master’s in Marketing Management & Digital candidate at ESSEC Business School with experience at Lenskart and Nykaa. Skilled in brand management, go-to-market strategy, social commerce, and digital marketing. Strong foundation in consumer insights, performance marketing, and strategic brand analysis. Passionate about luxury, beauty, and fashion industries, seeking a summer internship to apply creativity and analytical expertise in a dynamic environment.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Marketing Executive
Lenskart
08.2023 - 06.2024
- Enhanced brand visibility and public outreach for Lenskart, targeting the aspirational 18–30 age group and driving substantial sales growth.
- Led CRM efforts by managing design and copy coordination, resulting in seamless communication and consistent brand messaging across campaigns.
- Spearheaded the regional scale-up strategy, executing offline events and PR initiatives that increased local engagement and market reach.
- Developed go-to-market strategy for 6+ new collections, collaborating with social media, offline marketing, performance, and research teams to drive successful launches.
Marketing Executive
Nykaa
06.2022 - 06.2023
- Directed 400+ live shows for Nykaa App, increasing brand engagement and visibility by 10%.
- Led a cross-functional team in managing social commerce, optimizing processes and enhancing live session reach by 10%.
- Recommended resource-efficient promotional strategies, driving successful campaigns across site, Instagram, and Google ads.
- Executed targeted engagement tactics, improving customer retention by 20%.
- Coordinated with 80+ influencers, ensuring streamlined onboarding and consistent brand representation.
Marketing Intern
Conde Nast
05.2021 - 08.2021
- Contributed to AD Design Show 2021 by coordinating cross-team communications, managing social media, and supporting website updates.
- Managed content inventory for 80+ brands and conducted architectural research.
- Assisted in creating written, video, and image content for marketing channels.
Account Management Intern
McCann Worldgroup
04.2021 - 06.2021
- Managed day-to-day account support for clients (Liva and Aditya Birla Group), fostering relationships through regular communication.
- Successfully executed social media posts and offline events.
- Delivered accurate reports, internal documents, and client deliverables on schedule with insights.
Education
Master of Science - Marketing Management And Digital
ESSEC BUSINESS SCHOOL
Singapore01.2026
BBA - Marketing
NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
Mumbai, India05.2022
Skills
- Branding
- Social media
- Product launches
- Go-to-market strategy development
- Influencer partnerships
- Media relations
Certification
Inside LVMH
Fundamentals of Digital Marketing, Google
Management of luxury and fashion companies, Università Bocconi, Coursera
Timeline
Senior Marketing Executive
Lenskart
08.2023 - 06.2024
Marketing Executive
Nykaa
06.2022 - 06.2023
Marketing Intern
Conde Nast
05.2021 - 08.2021
Account Management Intern
McCann Worldgroup
04.2021 - 06.2021
Master of Science - Marketing Management And Digital
ESSEC BUSINESS SCHOOL
BBA - Marketing
NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
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